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Summer Leveled Up
Starbucks

GDX Studios collaborated with influencers to surprise friends with Starbucks' new Summer drinks through engaging Reels. Each influencer crafted unique content in diverse locations, showcasing surprise moments of their friends and integrated the latest Starbucks offerings. From vibrant Pre-Pride Celebrations, retro-themed rooftop delights, poolside Cold Brew surprises, to lively beach picnics, all featuring Summer Refreshers where dynamic content was captured.
The influencers transformed a simple beverage launch into a catalyst for joyous connections and unforgettable experiences with their loved ones, resonating with their followers.
Prominent Social
Media Influencers
New Beverages
Released
Collective Impressions
on Social Media
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