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Spicy Lemonade Refreshers Launch

Starbucks

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GDX Studios collaborated with three diverse social media  influencers to launch Starbucks' new Spicy Lemonade Refreshers campaign.  

 

Each influencer showcased their individuality through a personalized intro clip set in their unique environment, seamlessly woven together with vibrant and authentic content captured by GDX on location.  We curated a lively and colorful setting to vividly bring out the essence of the drinks and accentuate the charisma of the talent. The influencers successfully transformed a simple beverage launch into an exciting and bubbly release, leaving a lasting impression on their audience as they encouraged them to experience these limited-time flavors firsthand.

Prominent Social

Media Influencers

New Beverages

Released

Collective Impressions

on Social Media

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