Spicy Lemonade Refreshers Launch
Starbucks
GDX Studios collaborated with three diverse social media influencers to launch Starbucks' new Spicy Lemonade Refreshers campaign.
Each influencer showcased their individuality through a personalized intro clip set in their unique environment, seamlessly woven together with vibrant and authentic content captured by GDX on location. We curated a lively and colorful setting to vividly bring out the essence of the drinks and accentuate the charisma of the talent. The influencers successfully transformed a simple beverage launch into an exciting and bubbly release, leaving a lasting impression on their audience as they encouraged them to experience these limited-time flavors firsthand.
Prominent Social
Media Influencers
New Beverages
Released
Collective Impressions
on Social Media