GDX Studios partnered with the PGA to deliver the first-ever large-scale, public Ryder Cup Fan Experience, transforming Rockefeller Center into a multi-day celebration that captured the energy of Bethpage and brought fans together at the heart of the action.

 

The fully immersive experience featured live programming, interactive technology, AR photo moments, and more than 15 integrated brand partners, all designed to elevate fan engagement.

 

Extending beyond the physical space, a seamless Phygital strategy connected the on-site experience with the official Ryder Cup app, unlocking global access to programming, maps, watch parties, and real-time content for fans everywhere.