Crafting an immersive experience for the Players Championship, NBC Sports partnered with GDX Studios to introduce the Player’s Island - Last Fan Standing challenge.  Set up as a replica of the iconic 17th island green at TPC Sawgrass, fans engaged in physical sports challenges and NBC/Peacock trivia over two activation days.  The ultimate winner won an all-inclusive trip to the Players Championship, transforming the pop-up into a competitive arena and drawing sports enthusiasts to the green.