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Hero.Jam City

Comic Con

Jam City


At San Diego Comic-Con, GDX Studios and Jam City created a content piece by generating authentic reactions by teaming up with the Bat family to promote the latest mobile game, DC Heroes and Villains.


The street team mingled with fans, offering handouts such as t-shirts, postcards, and buttons. A unique interactive element featured a punching bag, allowing convention-goers to level up and gain excitement for the game. This engaging street team activation generated significant interest, drawing in crowds and encouraging game downloads.

Social Impressions

In-Person Impressions

Level Up Interactions

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