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High Maintenance


HBO enlisted GDX Studios for a mobile activation in targeted markets to promote season 3 of High Maintenance. Brand ambassadors dressed as the show's main character, "The Guy," distributed courtesy caffeinated cups from fully wrapped High Maintenance coffee trucks in Williamsburg, Brooklyn, and Venice Beach.  Show creator Ben Sinclair's appearance added star power, enhancing the morning commute experience for fans and creating engaging content for social media.

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