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Countdown to Christmas


GDX Studios partnered with Hallmark Channel to bring the Countdown to Christmas campaign to local communities  all across the country!  From November through December, this multi-layered activation placed Hallmark Channel front and center where consumers gathered for traditional family outings.


Through partnerships with eight family owned Christmas Tree Farms and four  fleets of Christmas sweater wrapped vehicles, Hallmark Channel delivered surprise and delight to their fans in 12 markets over the course of 48 total activation days.  Fun holiday themed branded giveaways were distributed to everyone and $40,000 of Christmas trees were gifted  to lucky participants.

Christmas Tree Farm Takeovers

Activation Days

Across 12 Markets

Audience Reach Across All Media Outlets

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