Dr. Squatch partnered GDX Studios to distribute samples of their latest soap line to the massive crowds around the Gaslamp and San Diego Convention Center.  In an effort to break through the clutter, we developed a street team, equipped with furry squatch-sized backpacks, to distribute soap to con-goers.  

 

Inside the Hall H - Lucas Pavilion, GDX studios produced an out-of-this-world Death Star Bathroom featuring Darth Vader taking a shower while unveiling the latest Star Wars collaboration.