GDX Studios brought the chaotic charm of Brawl Stars into the real world at San Diego Comic Con by fully transforming a barge into a real life version of Starr Park on Starr Island; a floating, open-world-style destination that instantly became a must-visit fan experience.

 

Designed to deepen engagement with existing players while drawing in new fans, the immersive island invited guests to explore interactive zones, compete in themed games, and collect gems redeemable for prizes.  Every detail was crafted to fuel excitement, encourage share-worthy moments, and generate buzz both on-site and across social, turning a bold brand vision into an unforgettable IRL experience.